What is a CRM?

CRM is an abbreviation for Customer Relationship Management. It is a cohesive unit that collaborates with technology, tools and strategies to develop and improve the acquisition and retainment of customers. It is a software solution that can store prospects and customers, make calls, send emails, create reports, schedule meetings and add notes.

Here are the top five CRM software for small businesses, in the market today:

1. Zoho CRM

Zoho CRM software is one that is on-demand. It features a multichannel to communicate with customers via e-mail, live chat, phone and social media.

Zoho is a CRM that offers new age features that include conversational AI and mobile CRM management. It provides its users with a website tracker, scoring leads, notification of successful sales and more. The Zoho CRM lets you access its software and obtain up to 10 users with no extra cost.

2. Salesforce CRM

It is a cloud-based solution built with all that a CRM software possesses. Salesforce is a tool that helps small businesses grow. It has a platform of products and tools that small businesses can find affordable and useful. It is one of the most widely used CRM in the market.

It offers a version called Lightning Essentials for small businesses. This edition provides an advanced contact manager with email integration and schedule-reminders as well as tools for integration and customizing.

The Salesforce platform is user-friendly and includes key features like lead generation, sales forecasting, workflow-automation and a lot more.

3. Insightly CRM

Insightly CRM is a solid customer relationship and lead tracking tool, that is aimed specifically at small businesses. It works directly with the company's email inbox and connects it to other apps and services like Xero, QuickBooks and MailChimp to provide you with a specialized look into your customer's communication and sales process.

Insightly is a Lead Management software as it's interface is easy to use and it allows for customization and integration. It has all the required tools that small businesses need in a CRM and it is highly scalable as your company grows. it is one of the most affordable CRM solutions available in the market.

4. Hubspot CRM

Hubspot's software contains all the tools that a start-up/small business needs in a CRM. It offers a free version of its CRM software, which is popular among small businesses.

It provides a variety of tools for companies to get a direct overview of their sales pipeline and features such as email notifications, in-app calling, assigning and tracking deals, managing data, etc., that keep the sales process organized. Hubspot offers a pile of software products for users to pick and organize according to their company's objectives and needs.

5. Nimble.

It is a popular CRM software that is an insightful and simple customer relationship manager. It associates contact management, social media, sales intelligence and marketing automation into an excellent CRM platform.

This unique CRM provides insights into every platform. The interface is user-friendly and easy to use. Nimble CRM has a smart and quick way to monitor customers as well as engage and nurture them along the sales process.